Happy Earth Day everyone! We, at Black Magic Coffee Company, are deeply committed to the environment, which is why we choose World Centric for our cups and lids. "Our every action has an impact on the well-being of our planet and our everyday decisions can help create a better world for all. World Centric provide eco-friendly alternatives to everyday consumption choices, which can help minimize social & economic inequalities, reduce the impact of our consumption on the environment and help create a better and sustainable world." Their superb products and excellent customer service are a 'world away' from all others. Please do your part today and every day.